If You Want It Set A Goal!

January 6, 2012

You’ll never hit a bull’s eye if you don’t know what you’re aiming at or what direction your headed.

Pretty much every single Melbourne retail owner that I’ve ever worked with has told me they want to “attract more customers” and “increase their profit”. But they never drill down deep, get to the heart of the matter, and set a specific goal that gets them excited enough to follow through.

Abraham Lincoln once said: “A goal properly set is halfway reached.”

I couldn’t agree more; especially when it comes to retail business success. What is the problem?  Most people don’t even know how to set goals properly, let alone achieve them.

Why should we even bother setting goals in the first place? Here are a few of the many reasons:

1.    Goals serve as a target or road map for us to live by.                            

2.    Goals give us a sense of purpose and fulfilment.

3.    Goals are guaranteed to improve your overall quality of life.


There’s a specific formula to use when structuring your goals. It’s called the S.M.A.R.T. formula. Here’s a quick overview of how it works:

 · Specific. Break them down. When, where, what time, how much, etc.

 · Measurable. You can’t track if you don’t consistently measure. Tracking and measuring equals consistent progress.

 · Action-oriented. They’re always based on some type of action.

 · Realistic. You need to make sure you stretch and push yourself out of your comfort zone a little, but make sure you’re not unrealistic. Otherwise you could self sabotage your goals. This is different for every person.

 · Time-bound. (with a deadline) 1 year, quarterly, monthly, weekly, daily, etc

This is exactly what we use when we apply The Outside In Method to the retail businesses of all of our private Melbourne clients.  

 We help you to set specific, measurable goals and of course, deadlines to meet those goals.

 We also track your results every single week just in case we need to re-evaluate and adjust your goals.

 You’re either regressing or growing, nothing stands still – so block off some time now to set your goals!

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished business coach and retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know click www.retailfundamentals.com.au

You can contact Leon on +61 425 83 3344  or email info@retailfundamentals.com.au


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