Shocking Truth About Retail Success

February 7, 2012

YOU”RE IN BIG TROUBLE  if you are not enthusiastic every single day about going in to your business!

While on our recent  holiday my family and I decided to take a cruise of the in-land waterways around Lakes Entrance.

The skipper of the boat we chose, the “Lonsdale” was Tony.

Looking after the passengers was Tony’s wife Melinda and their niece Renee.  Talking with Melinda I discovered that Tony is a fourth generation seaman and that they have been operating this particular cruise for over ten years. But…..you would never have believed it!

Tony’s commentary was powerful in its  freshness and humour.

Each sighting of a different species of wildlife was described with expert knowledge. Tony revealed their individual habits and explained the purpose behind their behaviour. For my very first time birds became individual families with mothers and fathers and children and every one of them unique.

When a scouting dolphin’s fin was spotted breaking the water’s surface his excitement already high grew even further. How lucky we were to see this magnificent animal gliding effortlessly beside us. I sensed from his voice that he felt privileged to be in this dolphin’s company.

Melinda meanwhile spoke personally to each of us. When she pointed out a magnificent sea eagle gliding in the air currents and then seals playing in the water, her genuine excitement was of a little girl jumping with joy.

At one point, Renee appeared to offer the passengers scones she had cooked on board. No ordinary scones, these were large with a mountain of delicious cream and crowned with a perfectly sliced strawberry. No short cuts here, these scones were perfect and by some mysterious chance came out just as we were beginning to feel a little bit peckish.

We were captivated and delighted with our experience. Tony, Melinda and Renee have been conducting this cruise for years and they were still  passionate about their work.

Do you feel there are days when you are dragging your feet to to your business?

Lack of enthusiasm is often overlooked as the cause of poor performance and yet it’s crucial to your success.

Need to discover how to reignite the “fire in your belly”?

Need to get back the passion to captivate your customers?

What are you waiting for?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished business coach and retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know” click:  www.retailfundamentals.com.au

You can contact Leon on +61 425 83 3344  or email: info@retailfundamentals.com.au

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