What Is Your Role?

February 13, 2012

One of the first things I ask every new retail owner client is for them to describe their role to me.

Almost every one then starts listing all the jobs that need doing. It runs something like this:

“I’m the cleaner, the bookkeeper, the salesperson, the cook, the shelf stacker, the . . . . . . . . . . “,  and on and on it goes. Is there any wonder why there are so many stressed out owners and underperforming businesses out there?

If that’s what you believe your role is, go and work for someone else. You’ll  have far less stress and your work hours will be much better.

It’s like saying that Bart Cummings role is to ride winners, or Kevin Sheedy’s role is to kick goals. Can you hear how silly that sounds?

Your role is to create a business that consistently meets or exceeds all of your goals.

Kevin Sheedy’s role is to win premierships. Do you think that he does that on his own?

Bart Cummings’ role is to develop horses that win races. Do you think he does that on his own?

Why do you believe that you have to do everything on your own?

What are you waiting for?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished business coach and retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon on +61 425 83 3344  or email: info@retailfundamentals.com.au

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