Give Yourself A Pay Rise

February 17, 2012

Who pays you?

If you think you do, you would be wrong.

The correct answer is . . . . . your customers pay you.

Did you know that your customers are actually very generous? All you have to do to earn a pay rise is to give your customers more value.

Value = Benefit / Cost

There are two ways to give your customers more value.

The first way is to reduce the sale price of your merchandise. However, the problem with this strategy is that most of your competitors are already On Sale . Furthermore,  a lot of shoppers are starting to doubt the degree of advertised savings. The other problem with this strategy is that  you have to sell a lot more merchandise when you lower your margin. Remember, as much as we would like reality to be otherwise, customers will only buy so much.

The second, much better strategy is to increase the benefit to your customer.

Give your customers more and in turn they will reward you with a pay rise.

It really is that simple. Who said retailing is hard?

When will your customers start to feel that they are receiving more benefits for their money?


What are you waiting for?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished business coach and retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon on +61 425 83 3344  or email:


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