Never Stop Marketing

February 19, 2012

This afternoon, as a treat, I took my children on a “Slurpee” run.

On the drive to the 7-Eleven I pulled up at a red light next to a plain white van, and that triggered a thought.

I have seen hundreds of white vans are on the road without any signage.

That’s something I don’t understand. If you own a white van the likelihood that it’s for business use must be pretty high. So, you are driving this “mobile  billboard” all over the city and you’re not advertising who you are and what you do. That makes no sense at all.

Another issue I have is with businesses that allow their sighned vans on the street  when they look filthy. This shows no pride in their brand. Probably the biggest disgrace are those filthy vans that have “food transport vehicle” written on them. Are the owners blind?

Take the time to look closely at your business and ask yourself the following crucial questions:

– What more can I do to let potential customers know my business exists?

– Out of the steps I have already taken to market my business, which one(s) can I improve and how will I do that?

What are you waiting for?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished business coach and retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon on +61 425 83 3344  or email:


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