Not All Customers Are Equal

May 29, 2012

Stop what you’re doing and write down the names of your top ten customers. You’ve got 5 minutes.

That’s plenty of time for you to access a database, get the information from some of your people at the pointy end of your business or ideally to write the names down from your memory.

– Not enough time?

– Don’t have the information?

If you can’t roll off those names as quickly and easily as your own children’s names you’ve definitely forgotten one of the fundamentals of retail.

Know Your Best Customers Intimately.

Below is only a very brief list of the information you need to know about your best customers.

  • You need to know who they are.
  • What their name is.
  • Where they live.
  • What they buy.
  • How often they buy
  • Why they choose to buy what they do
  • How much they spend each time, each month, each year.
  • Their childrens’ names

Why go to all this effort?

Your best customers are your ideal customers, the type that you want a lot more of.

  • They spend a lot of money with you.
  • Are a pleasure to deal with.
  • Give you lots of referrals.

You want a lot more of this type of customer don’t you?

What are you waiting for?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your free copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon Skaliotis direct on +61 425 83 3344  or email:


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