Fundamentals Of The Successful Salesperson

July 2, 2012

1. Belief in one’s product or service.

If you are going to sell something, you should believe it is the best thing out there. Understand what makes it stand out; what its benefits truly are. Be realistic. If there is something better on the market – know what it is and what makes it better. Then ask yourself – can I really sell my product or service?

I don’t know about you, but I would find it difficult to sell something I didn’t believe in completely. What you believe emanates from you. If you aren’t completely sold, people will know it. Then they won’t want what you have to sell.

On a separate note, your knowledge of and belief in your product will provide you with your marketing message. What you know and believe about your product or service is what you want to share with others. Small business owners have an advantage here. They believed so much in something that they were compelled to start a business around it. All that is left for them to do is share!

2. Confidence not arrogance
This is critically important. Being confident – in yourself, in your product or service, in your message – is essential. However, being overly confident or arrogant will destroy you. Arrogance leads people to ‘sell’. To talk instead of listen. After all, they believe they know best.

You simply have to think about your experiences with arrogant people to know this is true. They’re self-absorbed but not self-aware. A confident person doesn’t have anything to prove. They possess a depth of belief so they don’t feel the need to convince anyone of anything. You see, arrogance is born from insecurity – it’s overcompensating for what one doesn’t know or believe.

3. Truly care about the well-being of your prospects and customers

It is this caring that creates an environment where you are actively listening, and processing what you are hearing. You are realistic, honest, and capable of seeing things from the customer’s point of view. It’s basic respect. You aren’t trying to ‘sell’ them. Rather, you are trying to help them solve a problem.

You care about their well-being when you:
– Care that they get their problem solved – whether YOU can solve it or not
– Care that they pay a fair price
– Care that they make an informed (not coerced) decision

You can see how, when you believe in your product or service, are confident in yourself, as well as your message, and care about your customer’s well-being, you will develop outstanding relationships. It is those relationships that will bring you quality business for years to come.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email:


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