Basics of Retail Success

July 26, 2012

All of us are looking for success in our retail businesses. Apart from and beyond everything else, sustainable success requires consistency. What do we mean by that?

We mean being consistently great in all aspects of our retail business.

Short term successes are possible due to some lucky combination of factors. But, we can not rely on lucky combinations. They are too far in between.

What we need to do is to set the fundamentals of our business right so that we can repeat our successes consistently. It all starts when you click here.

This also has a profound impact on customer satisfaction. Your customers expect a certain level of performance from you on the basis of perception you created. By being consistent at your skill set and service levels, you at minimum, satisfy the expectations. And if you put a degree of constant improvement process in place, you have created a winning combination for your retail operation.

At minimum, some of the areas you must deliver on a consistent basis:

1. Sales Skills (Trained staff on professional retail sales skills)

2. Good to Great Products and/or Services

3. Quick response to all sorts of customer issues (Rapid response procedures in place)

4. Clean, tidy and efficient store environment (Great visual merchandising and maintenance)

5. Streamlined and customer friendly checkout process.

Pretty basic right? Yet, just wander around a shopping centre and see for yourself how many retailers are failing in consistent delivery of the basics. Companies who understood this simple philosophy went on to create retail empires…

Anyhow, once you graduate from the basics and ready to consistently deliver on a more sophisticated and profitable level, you may need some solid resources… there is always My Retail Success to give you all the hints, techniques, advice and the methods. It all starts  when you click here.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

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