One “Golden Action” To Guarantee You Attract More Customers Inside Your Store

October 15, 2012

Attracting more customers can be easy, provided that you get your visual merchandising right.

Visual merchandising is the art of creating a powerful emotional connection with your ideal potential customers. It helps you to get more of the right customers into your retail store. When done properly, more customers will….

  • Stop
  • Look
  • Become excited
  • Want to possess

what you have on display.

To find out if your visual merchandising is working, you must perform this  “Golden Action” immediately.

(When I speak about visual merchandising in this post, I want you to think “window displays”. Of course, visual merchandising is much more than that, but stay with me.)

Get a sheet of paper and rule a vertical line down the middle. On the left put a heading “Number of people who walked past my store” and on the right put the heading “Number of people who looked at my window display for 3 seconds or longer”. To know how long 3 seconds is, take a deep breath in and then exhale all the way out.

Now go across the road from your store, record the day and time and begin counting. But, remember to use discretion. You should only count the number of potential customers, not everyone. For example, if you sell clothing specifically targeted at a 25 – 40 year, middle to upper income, non working, married female, and a woman walks past with three children in tow you only count one, not four. Keep counting until at least fifty of your potential customers have walked past.

Divide the total number of customers who stopped for 3 seconds or longer, by the total number of potential customers who walked past. Multiply this number by 100 to get a percentage.

The number you want is 50% or higher– that means grabbing the attention of  one out of every two potential customers. To make sure of your count, repeat it on a different day and time and then take the average of  your two counts. For example:

(60% + 54%) / 2 = 57%

Well done if your result is 50% or above.

But, if your result is under 50%, you’ve got work to do. That’s because you are missing out on attracting a massive amount of new customers into your store.

Why? Because if your window display is not attracting the attention of at least half of your ideal potential customers for a minimum of 3 seconds, you will not be able to get more customers to buy from you.

Now, you’ve got two options – actually three.

  1. Wait for a miracle.
  2. Change your window display yourself

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon Skaliotis is a recognised retail consulting specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get more retail customers, now is the time to build momentum and make the next financial year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee and instruct Melbourne retailers in how to:

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au
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