Is Your Advertising Damaging Your Retail Business?

February 28, 2013

YOU NEED TO KNOW THE ANSWERS to the following questions:

  • How many potential customers have walked past your shop front this week?
  • How many walked in?
  • How many made a purchase from you?
  • How many will return?
  • How many will tell their friends and their family about their experience in your store?
  • How many will speak positively about their experience?
  • How many will enthusiastically refer others to your store?
  • If you can’t answer these questions and you are spending money on advertising, your advertising money is being wasted; here’s why.

If your potential customers are walking by, but are not coming into your store they are either:

  • not being attracted sufficiently to enter or,
  • they are possibly even being repulsed from entering

Either option is negative for your business. 

If you have a very low sales conversion rate, spending money on advertising will only result in:

  • More people coming in to your store who will not make a purchase
  • Your profit per sale going down because now you have to factor in the added expense of advertising.

If your customers aren’t returning after their initial purchase, you need to fix this problem; No retail business has a future from one-off sales.

If your customers aren’t speaking with positive enthusiasm to their friends and family about your store and their experience:

  • All your advertising dollars are doing is attracting more people to your store who will either have a neutral or negative experience.
  • On average, a dissatisfied customer will tell 9-10 others about their negative experience
  • Around 15% of dissatisfied customers will tell 20 other people about their negative experience.

Most of you have heard the saying “spend money to make money”. The key is to dig deeply to discover where to spend your money so that you can maximise your return.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email:


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