CUSTOMERS ARE NOT ALWAYS RIGHT! Some are “completely unreasonable”.  They will waste your time, frustrate you and your staff, cost you money, and you are far better off without them. Fortunately, these customers are very rare. The vast majority are highly reasonable and they will only snap when you allow things to go really wrong. The best way to ensure that your customers don’t blow a gasket is to get it right the first time. Consider the following lapses:

  1. Returning home, your customer discovers a security tag still attached to their purchase.
  2. Not including all of your customer’s purchases in their parcel.
  3. Not keeping your promise. If you say that you will do something for your customer, follow through. Make sure you have a fail-safe backup plan in case you can’t do the job personally.
  4. A late delivery from your supplier/warehouse where your customer arrives as agreed to your store and has to leave empty-handed.
  5. Your lack of product knowledge that results in your customer buying something that doesn’t work, fit or meet their need as promised.
  6. Charging for work that wasn’t done, or a product that wasn’t delivered.
  7. Charging for unnecessary work or products.
  8. Ambushing your customer with additional charges.
  9. Not valuing your customer’s time by making them wait too long, or ignoring them completely.
  10. Not giving customers your caring and laser focussed attention; store staff who appear they want to be somewhere else.

Mistakes like the ones above  can cost your retail business dearly. A disappointed customer will tell 4 to 10 more people about their poor experience than a happy customer! Protect your business success by implementing a system of checks in all of your customer interactions.

“There is only one boss. The customer. And he can fire anyone in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton 

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click:

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: