The Power Of Consistency

March 5, 2013

consistencyHAVE YOU EVER HEARD THE following?

“Consistency is far better than rare moments of greatness”.

In retailing, consistency is one of the success fundamentals. In other words, if you want to create a successful retail business, you have to develop the habit of being consistent in as many key areas of your business as possible. What distinguishes professional retailers is their commitment to the fundamentals. Retailing success put simply is, faithfulness to the fundamentals. Everything else is gimmicks, tricks and fads.

The areas of your retail business where you first need to develop the habit of being consistent, are those that directly affect your customers.  

Take a moment to consider the following:

– How long would you continue going to the same cafe if you didn’t know whether your latte would arrive hot or cold?

– Would you stop dining at your favorite restaurant if the restrooms were dirty?

– What effect would it have on your business if  customers started “hoping to be lucky” to get the right person to help them?

– Would McDonald’s have achieved its success if a Big Mac tasted different every time?

In which areas do your customers expect you to be consistently very good?

How will you develop and maintain consistency throughout your store (s) in these key areas?

In the final analysis, the success of your retail business is directly proportional to the degree that you and all of your team become great at developing and maintaining strong relationships with people. It is these people who will:

a. Become loyal customers who will keep returning to buy from you

b. Help your business to prosper by referring to you their friends and family

Your consistency, in the right areas of your business, is critical in your customers developing a high level of trust in you and your business. Trust is the most important thing in a relationship; without trust, there is no relationship.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click:

You can contact me direct on (+61) 0425 83 3344  or email:


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