“HUMAN BEINGS, WHO ARE ALMOST unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.”
  — Douglas Noel Adams, author of The Hitchhiker’s Guide to the Galaxy

Yesterday, the owner of a local restaurant shared with me that his business was experiencing a lengthy quiet period.

“It’s very slow; people are not eating out anywhere near as much”, he lamented.

“How often do you go out to eat ?” I asked.

“I don’t have time to eat out, I’m a restaurant owner”, he said.

This restaurant owner’s response to my question is all too common. The sad truth is that many retailers never set foot into another retail business.  Even though it doesn’t cost a thing, they never give themselves the opportunity to:

  • Learn from what other retailers are doing.
  • Compare their business against others.
  • Adopt and improve better practices. 

Frequently, it is these same retailers who proclaim:

– “I make the best pizza” or,

– “I have the best service” or,

– “I provide great value for money”

Really? So why is your store empty?

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully helping retail owners in Melbourne Australia apply the most effective principles ever discovered, to create highly profitable businesses.

Take the next step… If you want to know how to attract more customers to buy from you, get on board my individually tailored retail programs. If you want to build a  retail business with more loyal customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract and keep more customers.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase your Profit
  • Increase the Value of your business
  • Free more of your Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact me direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

SPREAD LOVE EVERYWHERE YOU GO: First of all in your own house… let no one ever come to you without leaving better and happier. …….” – Mother Teresa

To keep customers returning, we need to help them remain loyal to our stores. Little things, done well and consistently, by every member of your staff will make a big contribution to the success to your retail business. Below are just a few examples of what you can do. I am confident that together with your staff, you can come up with many more ideas.

  • Offer  free cold drinks on a hot day
  • Carry your customers’ parcels to their car
  • Walk your customer to the right department. Never point!
  • Offer a seat to an elderly or tired customer
  • Personally deliver a purchase
  • Free up parents to shop by entertaining their children
  • Play your customers’ favourite music
  • Have entertainment at busy times for waiting customers
  • Take time to ask about your customer’s day – really listen!
  • Offer free recipe and other ‘how to’  ideas
  • Sincerely thank every person for visiting and say you hope to see them soon.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully helping retail owners in Melbourne Australia apply the most effective principles ever discovered, to create highly profitable businesses.

Take the next step… If you want to know how to attract more customers to buy from you, get on board my individually tailored retail programs. If you want to build a  retail business with more loyal customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract and keep more customers.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase your Profit
  • Increase the Value of your business
  • Free more of your Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact me direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

mkrWHAT SCORE DO YOU GIVE your retail business out of 10? I asked this question to a group of 28 retail owners/managers; here are the results:

  • – 4 said 10,
  • – 9 said 9,
  • – 11 said 8.
  • – 4 rated their retail business a 7 or less.

I then asked the group a second question: “What score do your customers give your retail business out of 10?”   All 28 answered “I don’t know”.   Underestimating the importance of how customers score their business is a very common mistake made by many retail owners. In My Kitchen Rules, each contestant has an opinion about the quality of their dishes. However, it is only the judges’ score which matters.  An effective customer feedback system that is diligently acted upon is fundamental to your success.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact me direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

consistencyHAVE YOU EVER HEARD THE following?

“Consistency is far better than rare moments of greatness”.

In retailing, consistency is one of the success fundamentals. In other words, if you want to create a successful retail business, you have to develop the habit of being consistent in as many key areas of your business as possible. What distinguishes professional retailers is their commitment to the fundamentals. Retailing success put simply is, faithfulness to the fundamentals. Everything else is gimmicks, tricks and fads.

The areas of your retail business where you first need to develop the habit of being consistent, are those that directly affect your customers.  

Take a moment to consider the following:

– How long would you continue going to the same cafe if you didn’t know whether your latte would arrive hot or cold?

– Would you stop dining at your favorite restaurant if the restrooms were dirty?

– What effect would it have on your business if  customers started “hoping to be lucky” to get the right person to help them?

– Would McDonald’s have achieved its success if a Big Mac tasted different every time?

In which areas do your customers expect you to be consistently very good?

How will you develop and maintain consistency throughout your store (s) in these key areas?

In the final analysis, the success of your retail business is directly proportional to the degree that you and all of your team become great at developing and maintaining strong relationships with people. It is these people who will:

a. Become loyal customers who will keep returning to buy from you

b. Help your business to prosper by referring to you their friends and family

Your consistency, in the right areas of your business, is critical in your customers developing a high level of trust in you and your business. Trust is the most important thing in a relationship; without trust, there is no relationship.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact me direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

CUSTOMERS ARE NOT ALWAYS RIGHT! Some are “completely unreasonable”.  They will waste your time, frustrate you and your staff, cost you money, and you are far better off without them. Fortunately, these customers are very rare. The vast majority are highly reasonable and they will only snap when you allow things to go really wrong. The best way to ensure that your customers don’t blow a gasket is to get it right the first time. Consider the following lapses:

  1. Returning home, your customer discovers a security tag still attached to their purchase.
  2. Not including all of your customer’s purchases in their parcel.
  3. Not keeping your promise. If you say that you will do something for your customer, follow through. Make sure you have a fail-safe backup plan in case you can’t do the job personally.
  4. A late delivery from your supplier/warehouse where your customer arrives as agreed to your store and has to leave empty-handed.
  5. Your lack of product knowledge that results in your customer buying something that doesn’t work, fit or meet their need as promised.
  6. Charging for work that wasn’t done, or a product that wasn’t delivered.
  7. Charging for unnecessary work or products.
  8. Ambushing your customer with additional charges.
  9. Not valuing your customer’s time by making them wait too long, or ignoring them completely.
  10. Not giving customers your caring and laser focussed attention; store staff who appear they want to be somewhere else.

Mistakes like the ones above  can cost your retail business dearly. A disappointed customer will tell 4 to 10 more people about their poor experience than a happy customer! Protect your business success by implementing a system of checks in all of your customer interactions.

“There is only one boss. The customer. And he can fire anyone in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton 

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

YOU NEED TO KNOW THE ANSWERS to the following questions:

  • How many potential customers have walked past your shop front this week?
  • How many walked in?
  • How many made a purchase from you?
  • How many will return?
  • How many will tell their friends and their family about their experience in your store?
  • How many will speak positively about their experience?
  • How many will enthusiastically refer others to your store?
  • If you can’t answer these questions and you are spending money on advertising, your advertising money is being wasted; here’s why.

If your potential customers are walking by, but are not coming into your store they are either:

  • not being attracted sufficiently to enter or,
  • they are possibly even being repulsed from entering

Either option is negative for your business. 

If you have a very low sales conversion rate, spending money on advertising will only result in:

  • More people coming in to your store who will not make a purchase
  • Your profit per sale going down because now you have to factor in the added expense of advertising.

If your customers aren’t returning after their initial purchase, you need to fix this problem; No retail business has a future from one-off sales.

If your customers aren’t speaking with positive enthusiasm to their friends and family about your store and their experience:

  • All your advertising dollars are doing is attracting more people to your store who will either have a neutral or negative experience.
  • On average, a dissatisfied customer will tell 9-10 others about their negative experience
  • Around 15% of dissatisfied customers will tell 20 other people about their negative experience.

Most of you have heard the saying “spend money to make money”. The key is to dig deeply to discover where to spend your money so that you can maximise your return.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

THINK ABOUT ALL THE PEOPLE who are cheering for you to succeed.

  • Your spouse
  • Your children
  • Your parents
  • Your employees
  • Your partners
  • Your shareholders
  • Your business coach
  • Your customers
  • Your suppliers
  • Your landlord
  • Your bank manager
  • Your accountant
  • Your solicitor
  • Your financial advisor; this is not everyone!

The success fundamental very often overlooked is the habit of self-examination. This should always be your starting point. It is where you determine whether you are (a) physically and (b) mentally up to the challenge of owning and operating your business. If you can only walk to your mailbox before breaking into a sweat, it is unrealistic setting off to run a marathon. Running your business is physically like a marathon, except that it’s run over years instead of hours. Similarly, when your mind is overwhelmed because of turmoil at home, how can you realistically expect to be able to develop great relationships in your business?

When you have good overall health and vitality, everything becomes easier. You sleep better and wake up more refreshed. Your capacity to work at more demanding levels becomes easier and sustainable for far longer. Your mind naturally opens itself up to new and valuable information. You think more quickly and clearly. You smile far more. You recover from effort faster. You are much nicer to be around, so you attract people easily. You cease merely surviving and you begin thriving.

Ignore your awareness at your peril; one of my mentors repeated this mantra to me constantly. If your awareness is telling you that you physically need to improve, don’t wait; act now. If your head is full of “chatter”, deal with it immediately.

I know that you can build a hugely successful retail business. I want you to be able to complete the process and be well enough to enjoy the fruit of your effort.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au