Inexpensive Ways To Attract A Lot More Customers

October 22, 2012

Why do some retail stores attract a lot of new customers ?  Why are retail sales high for one store while others barely survive? What makes the difference?

Back in the early 80’s, along what was at the time a prominent shopping strip in Reservoir, Melbourne there were three almost identical shops side by side.  Each was run by a husband and wife and each had an attached dwelling allowing the owners to live on site.

The retail owners of the shops at either end had a habit of sitting in their lounge room when business was quiet, and would come into their shop when a customer entered. Otherwise they would usually watch a little tv, read the paper and sometimes have friends and family over for a visit.

However, the retail owners of the middle shop worked very differently. Firstly, one of them was present in their shop all of the time. When there weren’t attending to customers they actively looked for things to do. They swept the floor four to five times a day. They polished the counters. They cleaned the glass on fridges. They dusted all the shelves. They rearranged their stock so that it always looked full, fresh and inviting. They swept the footpath and cleaned their shop front windows inside and out. They carefully paid attention to all the little details.

Even before their day began they each had a routine. For example, after his morning shower, the man carefully shaved while his wife styled her hair, dressed in her uniform and put on her makeup. Meanwhile, the man put on pressed trousers, a clean shirt, chose a tie and his uniform jacket. This had been specially made by a uniform manufacturer, with a different bright colour for each day. Polished shoes completed his outfit. Why do you think they went to all this effort? It’s because the knew that in order to get more customers to come in to their shop, appearances matter!

Their shop opened at precisely 7am, however, this husband and wife were on the floor a full hour before. Every little detail was taken care of so that when the front door opened both were ready for business.  If you have ever wondered whether you are missing any of the important details in your retail business you must go here.

There’s a lot more to this story that I want to share with you. For instance how this business attracted so many new customers and built a morning, lunchtime and afternoon food trade that necessitated another three employees – while their competitors sat around twiddling their thumbs; but this will do for now.

So, what are the retail fundamentals that I want you to understand from today’s post?

  • It is the retail manager’s responsibility to set the example. If you don’t know how, find out here.
  • Attracting new customers to buy from your store starts with paying attention to all of the details.
  • The presentation of your retail store, from cleanliness, to merchandising and everything in between will result in many more customers coming to buy from you.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon Skaliotis is a recognised retail consulting specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get more retail customers, now is the time to build momentum and make the next financial year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee and instruct Melbourne retailers in how to:

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

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