The Man In The Glass

March 14, 2013

man in the glass

THERE ARE NO SHORTCUTS TO real and permanent success in retailing. It  is simply not possible until you adopt, work hard at and finally make a habit of the  principle of unconditional love for all people with whom you and your business comes into contact. The enlightened retailer also recognises that before this step, what must come is self-acceptance and self-love. Below is a wonderful poem written by Dale Wimbrow in 1934, which beautifully illustrates this concept.  I am delighted to be able to share it with you and I hope it enriches your life.

When you get what you want in your struggle for self
And the world makes you king for a day,
Just go to the mirror and look at yourself
And see what that man has to say.

For it isn’t your father or mother or wife
Whose judgment upon you must pass.
The fellow whose verdict counts most in you life
Is the one staring back from the glass.

You may be like Jack Horner and chisel a plum
And think you’re a wonderful guy.
But the man in the glass says you’re only a bum
If you can’t look him straight in the eye.

He’s the fellow to please-never mind all the rest,
For he’s with you clear to the end.
And you’ve passed your most dangerous, difficult test
If the man in the glass is your friend.

You may fool the whole world down the pathway of years
And get pats on the back as you pass.
But your final reward will be heartache and tears
If you’ve cheated the man in the glass

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

leon 2Successfully coaching retail owners in Melbourne Australia, how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make this year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend more money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee. Discover quickly and easily how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact me direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

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Have you ever wondered why your retail store isn’t attracting and keeping as many customers as you would like?  The answer has much to do with your retail manager.

In my years in the retail industry I have come across some outstanding men and women in retail management. Sadly, they have been too few and as such, the retail businesses they represented suffered from far lower profit than was otherwise possible.

So, what were some of the characteristics and qualities of these outstanding retail managers who were able to attract significantly more customers to spend money in their stores?

  • Firstly, they cared deeply about their staff. They cared about them as people. They took an interest in their lives away from work. They asked questions about hobbies, pets, football teams, partners, children, what they did last night, what they planned to do on the weekend.
  • They accepted mistakes as a part of learning.
  • They respected their staff’s opinion and often sought their input.
  • They extended their people by sharing management work
  • They were very well organised.
  • They had a great sense of humour.
  • They were calm in a crisis.
  • They were creative thinkers
  • They took pride in their store’s appearance.
  • They were very detail focussed.
  • They had excellent selling skills.
  • They achieved budgets and set records.
  • They were very good teachers.
  • They formed excellent relationships with their customers.
  • They were interested in the art of retailing and read extensively on the subject.
  • They dressed professionally.

These retail managers had acquired the skills on how to get more customers and build highly profitable retail stores over a long period of time by themselves. The business they worked for had very little to do with their professional development. I have made it my business to collect the very best retail ideas so that you can apply them in your business. You can start now.

The sad thing is that many retail businesses regularly appoint retail managers to million dollar, even multi million dollar stores and expect excellent results BUT, they offer very little in the way of training in areas such as customer acquisition, selling skills, people skills, and marketing skills.

Management and business owners  should not expect excellence when they don’t teach excellence. That is as silly as giving someone a fishing rod and expecting them to be  excellent in fly fishing.

Excellence must be consistent throughout the retail business; not just in the occasional store.

How about this for a retail competitive advantage that will guarantee you get more store traffic and more profitable sales? “We pride ourselves on having the best retail managers in the industry”.

Just imagine how inspiring it would be to be known as “the company with the best retail managers?”

Imagine what difference it would make to have happy, motivated, inspired staff all of the time.

Just think of the energy, the sense of pride, the respect and attention to detail your customers would experience as soon as they walked in to any one of your stores.

All of this is possible, but you have to decide to make it so.

There is no genie in a bottle or magic wand to make getting more customers and increasing your profit happen miraculously overnight. It takes commitment of time and money and a clear focus on the end result.

Putting in the effort to have the very best retail managers is a competitive advantage that will make your cash registers sing!

 

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon Skaliotis is a recognised retail consulting specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

Take the next step… If you want to know how to get more customers to buy from you, get on board my individually tailored retail programs. If you want to get  more retail customers, now is the time to build momentum and make the next financial year your best ever. You will be ecstatic at how easy it can be to attract more customers to spend money in your store.

The fast working principles from my exclusive programmes, My Retail Success and The Outside In Method come with a 100%  Satisfaction Guarantee and instruct Melbourne retailers in how to :

  • Attract and Keep more Customers
  • Substantially increase their Profit
  • Increase the Value of each business
  • Free up more of their Time

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

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“Please come back again!”
In some shape or form, that phrase is one every business should be saying to each and every customer. Every businessperson understands the importance of letting your customers know how much you value them and how you can’t wait to see them again. Consider some other things you can say to solidify your relationship with customers.

Be a resource
“I’ll keep an eye out for other things that may interest you.”
A customer buying a product or service is a one-off transaction. Taking note of what they bought and letting them know that you’re on the lookout for like items is a natural enticement for them to return.

“Do you know this item is on sale?”
Recently, a mate of mine returned to an electronics store after he found out that the software he bought on Saturday was 40 percent off no more than 10 hours later. Yes, he came back — but for the wrong reason. Treat your customers like you’d want to be treated. If you know something is particularly good value, share your insight. If something’s going to be cheaper in a day or so, urge them to hold off until the sale takes hold.

Put customers’ needs first
“We don’t have it, but the crowd down the street do.”
It’s a natural inclination to try to make a sale whenever possible, but don’t overlook the value of pointing someone elsewhere, even to a competitor. You’ll gain your customers’ trust — and they’ll likely return to your business again.

Exceed expectations
“Let me give you a hand with that.”
This phrase personifies a business that consistently goes above and beyond. Whether it’s helping someone carry out packages or simply getting the door for a client carrying a pile of papers, a clear message that you’re willing to help out however possible stays in others’ minds. And that can often lead them right back to your door.

“Go ahead and try this out.”
Giving a client or customer a small sample of what your business has to offer is a terrific way to bring them back for more. If, for instance, your business sells expensive software programs, give a prospective customer a free trial or a sample disk so he or she can get a sense of how it functions. The same holds true for service-focused concerns. All the law offices that offer free initial consultations, for example, aren’t setting up those appointments just to fill downtime.

“This [sale or deal] is good for this week only.”
Like them or not, deadlines work. Even a customer uncertain about a particular sale can be moved to come back if she knows that, come a certain date, the deal is gone. So, if it’s a question of a sale or some other time-sensitive arrangement, don’t be shy about making it clear

Try to put a name with a face

“How are you going, Jeff?”
This last bit of advice, commonly known though it may be, makes the list based on personal experience. To be blunt: I don’t really like my bank. It’s not particularly convenient, the charges are occasionally mysterious, and I’d change in a minute were I not so lazy. But there is another reason I stay put. Every teller in the place knows me by name and consistently greets me in that fashion. It means something to us all when someone takes the time and effort to remember who we are.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

Today’s ‘Retail Fundamental’ is: Be consistent.

All of us are looking for success in our retail businesses. Beyond everything else, sustainable success requires consistency. What do I  mean by that?

I mean being consistently great in all aspects of our retail business.

Short term successes are possible due to some lucky combination of factors. But, we can’t rely on lucky combinations. They are too few, and far between.

What we need to do is to set the foundations of our business right so that we can repeat our successes consistently.

This also has a profound impact on customer satisfaction. Your customers expect a certain level of performance from you on the basis of the perception you created. By being consistent at your skill set and service levels, you satisfy the minimum expectations.

And if you put a degree of constant improvement process in place, you’ll create a winning combination for your retail operation.

At minimum, some of the areas you must deliver on a consistent basis are:

1. Sales Skills (Trained staff on professional retail sales skills)

2. Quick response to all sorts of customer issues (Rapid response procedures in place)

3. Clean, tidy and efficient store environment (Great visual merchandising and maintenance)

4. Streamlined and customer friendly checkout process.

Pretty fundamental, right? Yet, just wander around the shopping strips and shopping centres and see for yourself how many retailers are failing in consistent delivery of the basics.

Companies who understood this simple philosophy went on to create empires.

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

Let’s Go Do It

August 28, 2012

I simply had to share with you this powerful message by the renowned American entrepreneur, author and motivational speaker, Jim Rohn.

It’s a brilliant way to really “fire up” your team. Go on, try it.

To really help people in extraordinary ways, learn to deal in challenges. That is what sports is all about: challenges. That is what music is all about. The challenge to play so well, someone is inspired. The challenge to say it so well, someone gets it. The challenge to be so gifted in language that someone sees it. Insight is unbelievable; only human beings can do this.

The man closes his eyes and puts his hands over his eyes and says, “I see it.” You say, “No, you don’t; you’ve got your eyes closed.” No. There is more than one way to see. And all someone has to do is to see an answer that they can start on immediately, and within six months, their life could start to multiply and change. Within one year, the difference will be extraordinary, and a person who was lost now becomes a person of influence—just because someone helped them to see for the moment what was wrong and the possibility to change it. And then the challenge to go do it and do it well.

Now, here is the best challenge of all: “Let’s go do it.” Don’t always say, “You go do it. You change.” But rather, “Let’s get healthy. Let’s go change the world. Let’s build an enterprise. Let’s work on this together.” See, I always respond better to “let’s.” Sometimes it is hard to lift yourself out. It’s hard to be self-inspired at first. And if someone says, “Come on, let’s start a new program.” “Come on, let’s do exercises.” “Come on, let’s get healthy.” “Come on, let’s start something. I’ll be there, you be there, and you bring a guest and I’ll bring a guest—let’s start something.” That is so inspiring to have somebody say “let’s.” “Let’s do it.” “Let’s build a team.” “Let’s win the championship.” “Let’s walk off with the trophy.”

“Let’s.” Wow, there is something about that, that can keep you awake at nights. There is something about that, that turns on the juices. There is something about that, that reaches deep in the soul. For a person could do extraordinary things when somebody says “Let’s.” “Let’s do it.” “I’ve got two with me already; if you’ll be the next one, we can conquer the world.” You say, “Whoa, together nobody is a match for us.” By yourself, you’re vulnerable; but with us, nobody is a match. You say, “Wow! I want to belong to that team.” So figure out ways to say “Let’s.”

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

Challenges

August 27, 2012

To really help people in extraordinary ways, learn to deal in challenges. That is what sports is all about: challenges. That is what music is all about. The challenge to play so well, someone is inspired. The challenge to say it so well, someone gets it. The challenge to be so gifted in language that someone sees it. Insight is unbelievable; only human beings can do this.

The man closes his eyes and puts his hands over his eyes and says, “I see it.” You say, “No, you don’t; you’ve got your eyes closed.” No. There is more than one way to see. And all someone has to do is to see an answer that they can start on immediately, and within six months, their life could start to multiply and change. Within one year, the difference will be extraordinary, and a person who was lost now becomes a person of influence—just because someone helped them to see for the moment what was wrong and the possibility to change it. And then the challenge to go do it and do it well.

 Now, here is the best challenge of all: “Let’s go do it.” Don’t always say, “You go do it. You change.” But rather, “Let’s get healthy. Let’s go change the world. Let’s build an enterprise. Let’s work on this together.” See, I always respond better to “let’s.” Sometimes it is hard to lift yourself out. It’s hard to be self-inspired at first. And if someone says, “Come on, let’s start a new program.” “Come on, let’s do exercises.” “Come on, let’s get healthy.” “Come on, let’s start something. I’ll be there, you be there, and you bring a guest and I’ll bring a guest—let’s start something.” That is so inspiring to have somebody say “let’s.” “Let’s do it.” “Let’s build a team.” “Let’s win the championship.” “Let’s walk off with the trophy.”

“Let’s.” Wow, there is something about that that can keep you awake at nights. There is something about that that turns on the juices. There is something about that that reaches deep in the soul. For a person could do extraordinary things when somebody says “Let’s.” “Let’s do it.” “I’ve got two with me already; if you’ll be the next one, we can conquer the world.” You say, “Whoa, together nobody is a match for us.” By yourself, you’re vulnerable; but with us, nobody is a match. You say, “Wow! I want to belong to that team.” So figure out ways to say “Let’s.”

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au

The Man In The Arena

August 25, 2012

I carry the following quote with me on a piece of laminated card. It has never failed to inspire me when I have turned to it; I hope it does the same for you.

It is not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

THEODORE ROOSEVELT

26TH U.S. PRESIDENT

To your abundant success,

Leon Skaliotis – Founder, Retail Fundamentals.

Leon is an accomplished retail specialist in Melbourne, Australia, who  successfully coaches Melbourne retail owners on how to create highly profitable businesses by attracting shoppers and converting them into loyal fans.

To receive your complimentary copy of “Retail Secrets Every Owner Should Know” click: www.retailfundamentals.com.au

You can contact Leon Skaliotis direct on (+61) 0425 83 3344  or email: leon@retailfundamentals.com.au